Mobile Web Browsing Preferred to Mobile Apps in the US and Europe

Mobile Web Browsing More Popular Than Mobile Apps

A greater number of U.S. and European mobile users accessed online content through Web browsers on their mobile devices than through applications in the final three months of 2010, according to data from comScore. In addition, mobile Web use is growing faster than application use, the measurement firm estimated.

36% of mobile using Americans and 29% of Europeans browsed the mobile Web in the three months ending December 2010, while application access reached 34% of Americans and 28% of Europeans, comScore’s data suggests.

Compared with the same period in 2009, application access grew by 8 percent in the U.S. and 7 percent in Europe. Meanwhile, browser use grew at a faster pace, increasing by 9 percent and 8 percent, respectively.

Source: Clickz



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