Indian Mobile Advertising Industry Set To Boom Over Next 2-3 Years

With over 700-million people using mobile phones in India, the mobile advertising industry is expected to grow by around 300 per cent to reach a turnover of Rs 200 crore over the next 2-3 years, industry experts said.

Mobile advertising is a form of advertising where marketers target mobile-users for marketing of their products and services.

“The number of mobile-users is rising significantly with 10-15-million new additions every month. Also, since the cost of interaction and cost of transaction is much lower in this medium as compared to TV, print or radio, marketers are using mobiles to promote their services and products.

Therefore, we expect the industry to grow to Rs 200 crore in the next 2-3-years,” leading mobile VAS company Mobile2Win Head Mobile Marketing, Amit Lall, said.

There are around 700-million mobile users in India and the number is increasing by 10-15 million every month. Of these, nearly 50-60 million users are active mobile Internet users while around 150-million people have activated GPRS on their mobile phones, he said.

The advertising industry in India now is over Rs 30,000 crore of which the Internet online marketing is around Rs 1,000 crore and mobile advertising is Rs 25-30 crore.

“We expect the industry to grow by 100 per cent to Rs 50-crore next year,” Lall said.

Source: Indian Express


6 thoughts on “Indian Mobile Advertising Industry Set To Boom Over Next 2-3 Years

  1. Mobile advertising these days are in high demand. :

    Remember to visit our new blog site

    Posted by Clifton Funck | November 7, 2012, 10:33 AM
  2. Great Article

    A Nice addtion to this would be Blutooth Marketing Devices. “Bluetooth Marketing” is working for Thousands of people an Corporations around the World daily. It’s a Completely FCC complaint Permission Base Mobile Phone Advertising System with a Amazing 92% Open rate… No Spamming needed Here.

    It just Works when you have the Right Product for your tageted Mobile customer! It’s a Win, Win with No Avertising Cost for both Consumer and Advertiser’s alike.

    Owning a portable Bluetooth Advertising Device just changes the Game,… Would’nt you Agree?

    Your Devoted Reader,
    Steven Anderson CEO
    1MOBO Bluetooth Marketing

    Posted by 1MOBO | May 1, 2011, 12:32 PM
  3. 300%? what exactly is mobile advertising? the texts that come on the phone or ads on gprs internet.

    Posted by Rudraksh Mahajan | April 27, 2011, 11:19 PM


  1. Pingback: Advertising: a new frontier | Internet Billboards - April 28, 2011

  2. Pingback: Indian Mobile Advertising Industry Set To Boom Over Next 2-3 Years … | Mobile Search Marketer - April 25, 2011

  3. Pingback: What is the best time for a child to learn a language? | girls boots - April 24, 2011

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Older Pulses



  • 43,741 hits
%d bloggers like this: